1) Who are you?
This is about creating an identity for yourself and how our ideas on self image are. There is a certain way we are and a difference of how we want to be seen. The way the media informs us about fashion etc. has an influence on how we use it.
Rise of the individual
2) Media saturation is constant media surrounding everybody, whether it be TV or online. I agree we do live in a media saturated world but this may not be a bad thing as media is needed in the world as a way of communication and innovation of technology and future developments.
We as individuals are in control of our public image when it comes to the internet and such.
Data mining is a good idea as it provides consumers with the benefit of being introduced to products they may be interested in.
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