NDM 29

YouTubers ads for Oreo banned for not making clear purpose of videos

http://www.theguardian.com/media/2014/nov/26/youtube-ad-oreo-banned-advertising-lick-race

A campaign for Oreo featuring a host of British YouTube stars has been banned by the advertising watchdog for not clearly telling the public their videos were ads, following a complaint from a BBC journalist.
Mondelez, the parent company of Oreos, signed up a number of stars to promote its product in videos where they took part in an “Oreo Lick Race”.
The campaign featured some of the best-known British YouTubers including Phil Lester and Dan Howell, on the Amazing Phil channel which has 2.2 million subscribers, who were hired to present a Radio 1 show in 2012.

This article basically sums up how a journalist thought that there were a number of people who were trying to promote the Oreo brand were not seen clear by the attacking journalist. The journalist made a big deal about it how he thought that oreo had secretly asked people to promote their product through YouTube however all the youtube video makers had clearly stated that they were working with the oreo company in the description.I think that this article and issue has been slightly blown out of proportion as youtube can be an informal marketplace, and should not be taken so seriously by some officials.

NDM 28

French journalism school executive accused of plagiarism

The executive director of a journalism school has been suspended after being accused of plagiarism.

Agnès Chauveau apparently cut and pasted parts of articles that had appeared in a newspaper called Le Monde and other French publications for her columns published on the Huffington Post website.
Bruno Patino, director of the school at the respected Institute of Political Sciences, known as Sciences Po, wrote to students and staff on Monday saying the allegations could not be taken lightly. “Plagiarism is a serious matter in journalism,” he said in an email.
Plagiarism is wrong, and now this journalism school, is going to be under attack due to what a person who is very high up in the school has done. That is a school boy error that Students are not allowed to do let alone a executive director. This will now give a negative representation on this school causing less people to be interested in it for the right reasons.

NDM 27

http://www.theguardian.com/media/2014/dec/01/gadget-obsessed-uk-top-digital-advertising-spend
UK set to be first country in which more than half of ad spend goes digital

• The next closest countries likely to reach the milestone are Sweden (47% of total ad spend will be digital), Denmark (43%), Australia (42%) and Norway (40%).
• More than 50% of £15.7bn advertiser spend will go on digital and online media in 2015 beating print, cinema, buses, billboards, TV and radio combined
• Regional newspapers are expected to see a 9.1% fall in print ad revenues to £820m, a fall of £82m year-on-year.
• National newspaper advertising is predicted to decline 8.3% to £908m next year, and £80m year-on-year fall.

The UK is predicted to become the first country in the world where more than half of all advertising spend goes to digital media – thanks to a national obsession with gadgets, social media and online shopping. Next year more money will be spent on internet advertising than in traditional media such as newspapers, magazines, TV, cinema, radio, and billboards, posters and buses combined.
According to Group M paid search advertising will grow to £4.2bn, with about 29% of that on mobile devices, most of which is hoovered up by Google, which has more than 90% share of the UK market. The fastest-growing part of the internet market is display advertising, which is forecast to surge 20% next year to £2.7bn, with 39% of that mobile display advertising.

I think in my opinion putting up a paywall will reduce the income from

Build the Wall Analysis

1) Read this article: Build The Wall, which is a passionate defence of the newspaper industry as it tries to compete with NDM.

2) Create a blogpost on your MEST3 Exam Blog called 'Build The Wall analysis'. 

3) Summarise each section in one sentence:

• Section 1 (To all of the bystanders reading this…)
• Section 2 (Truth is, a halting movement toward...)
• Section 3 (Beyond Mr. Sulzberger and Ms. Weymouth…)
• Section 4 (For the industry, it is later than it should be…)

4) Summarise David Simon’s overall argument in 250 words.

5) Choose three comments from below the article, copy them in to your blogpost and explain whether they agree or disagree with David Simon’s argument and why.

6) Finally, what is your own opinion? Do you agree that newspapers need to put online content behind a paywall in order for the journalism industry to survive? Would you be willing to pay for news online? 

Section 1: Necessarily to a pair of notables who have it in their power to save high-end journalism
Section 2: 

1) Do you agree with James Murdoch that the BBC should not be allowed to provide free news online?
No I think that news should be free and his paywall scheme is ridiculous, why would someone pay for news when they can use the ad free BBC that is multi platform across TV and E-Media. Rupert and James only say that they newspaper needs to change is because the print is a dying platform due to the advancement of technology.The BBC as an PSB need to provide a sufficient amount of news for TV licence payer to consume

2) Was Rupert Murdoch right to put his news content (The Times, The Sun) behind a paywall?

NDM Articles

1. 12/09/2014 - iPhone 6 and iPhone 6 plus have had record breaking sale figures
2. 13/09/2014 - ISIS release video showing execution of British hostage
3. 15/09/2014 - Minecraft sold: Microsoft buys Mojang for $2.5bn
4. 17/09/2014 - Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
5. 18/09/2014 - iOS 8 causes bandwidth spikes nationwide, despite slow uptake
6. 21/09/2014 - Labour minimum wage promise would see £8 per hour rate by 2020
7. 22/09/2014 - Traffic halted on M25 as 13 'illegal immigrants' flee lorry
8. 22/09/2014 - Microsoft delays Chinese launch on Xbox one consoles
9. 28/09/2014 - Sam Pepper accused of sexual assault
10. 29/09/2014 - Islamic State crisis: Iraq air strikes 'halt IS advance'
11. 03/10/2014 - Celebrity victims of naked photo hack join together to sue Google $100M
12. 06/10/2014 - Microsoft gets $1bn in Android royalties from Samsung

13. 06/10/2014 - Revenge pornography
14. 13/10/2014 - Apple's iPhone-based 'Pay' launches this week
15. 02/01/2012 - Snapchat Hack
16. 16/10/2014 - Netflix price increases hurt subscriber growth
17. 20/10/2014 - Google Search Engine
18. 20/10/2014 - Social Networking sites automatically' hand over Isis terrorists' data
19. 24/10/2014 - Facebook will now let you post anonymously
20. 03/11/2014 - Facebook sets up 'dark web' link to access network via Tor
21. 10/11/2014 - ITV under pressure to axe Dapper Laughs show over misogyny claims
22. 14/11/2014 - Twitter's debt assigned 'junk' status
23. 14/11/2014 - Phone and web data plan under fire for interfering with privacy
24. 17/11/2014 - Google Project Loon
25. 17/11/2014 - YouTube's Subscription Music Service
26. 21/11/2014 - Now e-cigarettes can give you malware

Gultang and Ruge

Gultang and Ruge 
Immediacy has changed greatly as new digital media gives the audience with more up to date recent news than ever. Rather than previously having to wait till the next day for the news to be published on the newspapers or later on in the day during

Familiarity has changed as more news that is even closer to us within Britain is published due to the ability of publishing unlimited amount of news online.

Frequency has been affected as events that occur instantly, can quickly be reported on and published online; they can also trend on social network sites.

Unambiguity has been affected by individuals as they have their own opinions and share them on social media sites.

Predictability has been affected by new and digital technology as consumers of social media that express their views could predict certain things like if there would be a war, as political decisions may be obvious to them as on the news they could be hearing certain issues going on.

Continuity: The continuity of news has developed the growth of this as the news stories may appear consistently

Elite nations and people: The growth of new and digital media has developed a growth in the curiosity of elite nations

Negativity is less important nowadays as all news is made on the internet. However for newspapers negativity is more important as shocking/bad news would generate more sales for newspapers.

Balance isn’t as important as new/digital media provides the ability for all news stories to be presented locally, as well as globally