NDM 29

YouTubers ads for Oreo banned for not making clear purpose of videos

http://www.theguardian.com/media/2014/nov/26/youtube-ad-oreo-banned-advertising-lick-race

A campaign for Oreo featuring a host of British YouTube stars has been banned by the advertising watchdog for not clearly telling the public their videos were ads, following a complaint from a BBC journalist.
Mondelez, the parent company of Oreos, signed up a number of stars to promote its product in videos where they took part in an “Oreo Lick Race”.
The campaign featured some of the best-known British YouTubers including Phil Lester and Dan Howell, on the Amazing Phil channel which has 2.2 million subscribers, who were hired to present a Radio 1 show in 2012.

This article basically sums up how a journalist thought that there were a number of people who were trying to promote the Oreo brand were not seen clear by the attacking journalist. The journalist made a big deal about it how he thought that oreo had secretly asked people to promote their product through YouTube however all the youtube video makers had clearly stated that they were working with the oreo company in the description.I think that this article and issue has been slightly blown out of proportion as youtube can be an informal marketplace, and should not be taken so seriously by some officials.