Learner Response

LR (do this on a blog posting, with the feedback I've given you)...

• Rewrite the conclusion, to include a proper (your own) conclusion, and more extended paragraphs –make sure you give specific, concrete examples of each point you make

The development of new/digital media has made the audience both more powerful in terms of consumption and production, in the current digital era new and digital media has revolutionised the world, along with the internet being the most important medium of the twentieth century. This essay will be covering both sides of the argument.

A Marxist perspective would argue that the information revolution has done little to benefit audiences or to subvert the established power structures in society. Far from being a great leveller (Krotoski, 2012) as many have claimed, it has merely helped to reinforce the status quo by promoting dominant ideologies. The most popular news website in the UK by a considerable margin is the ‘Mail Online’, which receives more than 8 million hits every month and is continuing to expand rapidly – with forecasts that it will make £100 million or more in digital revenues in the next three years. Similar to its tabloid print edition, the website takes a Conservative, right-wing perspective on key issues around gender, sexuality and race and audiences appear to passively accept what the Marxist theorist, Gramsci, called a hegemonic view. When one of their chief columnists, Jan Moir, wrote a homophobic article about the death of Stephen Gately in 2009 there were Twitter and Facebook protests but, ultimately, they did not change the editorial direction of the gatekeepers controlling the newspaper.

Conclusion: On the other hand Marxists also believed in print and analog broadcast models to be dying media, such as those of television and radio. In the past years we've seen a rapid transformation where the media has changed the way we as consumer take in our media via digital platforms. The advancement of technology has led to old media being published online through publication websites, For example: Newspaper articles and magazine are uploaded onto the Suns Website where people how have subscribed can access all the content.