Developments in new/digital media mean that audiences can
now have access to a greater variety of views and values. To what extent are
audiences empowered by these developments?
Intro: Media
controlling all the news. Talk about question
Paragraph 2 - Digital divide between modern and older
generation – consume media through
different ways. Modern- Social networking
sites (twitter, Facebook, reddit) television, news websites. Old- Newspaper
> younger kids are brain washed hypodermic needle theory. Traditional media dying
Paragraph 3 – Apple privacy concerns with new Facebook
messenger app. Facebook spying on users through front facing camera – moral
panic. Fastest selling movie phone and most stolen. – record breaking pre
orders
Paragraph 4 – Twitter user generated content helps get their
views across to followers. Following celebrity’s views and values-role models
Exclusive news instant on twitter – nearby missing people in area – 14 year old
Hanwell girl missing for 3 weeks. 271 million
Paragraph 5 - Accuracy of online information. 'Andrew Keen'-
there are too many webpages which seem to be created by the activity of
nonsense. Audience dumbed down believe
everything they read. Gaza war has been occurring for years but only chosen to
show it on the news recently.
Paragraph 6 - Audiences chose what media news they want to
consume, Due to social networking sites trending news. Only reading the news
that they want to hear.
Paragraph 7 - Audiences are
empowered as they can create their own websites and blogs. Audiences
dis-empowered- phones being hacked.
Passive consumers - Hypodermic Needle
theory Active Producers - User Generated Content
Conclusion: Summary + new/digital media change forever
changing?
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