UK set to be first country in which more than half of ad spend goes digital
- The next closest countries likely to reach the milestone are Sweden (47% of total ad spend will be digital), Denmark (43%), Australia (42%) and Norway (40%).
- More than 50% of £15.7bn advertiser spend will go on digital and online media in 2015 beating print, cinema, buses, billboards, TV and radio combined
- Regional newspapers are expected to see a 9.1% fall in print ad revenues to £820m, a fall of £82m year-on-year.
- National newspaper advertising is predicted to decline 8.3% to £908m next year, and £80m year-on-year fall.
The UK is predicted to become the first country in the world where more than half of all advertising spend goes to digital media – thanks to a national obsession with gadgets, social media and online shopping. Next year more money will be spent on internet advertising than in traditional media such as newspapers, magazines, TV, cinema, radio, and billboards, posters and buses combined.According to Group M paid search advertising will grow to £4.2bn, with about 29% of that on mobile devices, most of which is hoovered up by Google, which has more than 90% share of the UK market. The fastest-growing part of the internet market is display advertising, which is forecast to surge 20% next year to £2.7bn, with 39% of that mobile display advertising.
I think in my opinion putting up a paywall will reduce the income from
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